Development of an online flower delivery store Srez
Building an online store is always a creative and very interesting process. Especially when it comes to not an ordinary shop, but a flower shop. We would like to tell you about how the Bast web studio team worked on the srez.com.ua website, which belongs to a company that provides flower delivery services.
Flower shop design
What should a flower shop look like, in real life and online? First of all, it should have a lot of light and colors. It was from this principle that we proceeded when developing the design of the site. We took a white background as a basis, which provides lightness and perfectly contrasts with the bright plant product. The visitor of the resource should understand from the first moments that the main thing here is exactly the flowers.
Whites and greens are perfectly set off by vibrant flower bouquets, and simple, easy-to-read fonts make information easy. At the bottom of each page of the site there is a map showing the location of the nearest office of the company, as well as a link to the Instagram company Srez.
The site was created on the basis of the OpenCart content management system, with the Ocstore 3 online store system. Today it is one of the most successful solutions for e-commerce, as it provides high functionality, simple administration, stable work and, which is important, a good level of resource security.
It’s hard to argue with the fact that flowers are not an ordinary product, so the approach to their choice is also specific. Therefore, our specialists had to create functionality that has no analogues in the domestic segment of the Internet. The developers of the Bast company, in close cooperation with the florists of the Srez company, tried to choose filters as accurately as possible, which help the client to navigate in the goods. The online store visitor has access to a selection of flowers by price, type, color and, of course, by quantity. By the way, the price of flowers in the online store changes when you change the city!
In addition, all the delicate products of the company are divided into sections, for example, flowers in bouquets, boxes and baskets are located separately in the catalog. Separately, the menu item «Promotions» is taken out, where the store places special offers for its visitors.
It’s worth talking about product cards as well. When selling flowers, the appearance of the product plays a key role, so we made the main emphasis on it. High-quality images of bouquets and gifts in high resolution and the ability to use a screen magnifier greatly facilitate the selection of goods. The site visitor can bookmark the item he/she likes and use the convenient product comparison function.
In the product cards there are sections «Description», «Characteristics» and «Reviews», as well as an unusual item «Question-answer» in such cases, which allows you to get additional information from seller.
The purchase is realized both through the «Cart» and using the «quick» button. By clicking «Quick order», the buyer sees a window where you only need to enter the name and contact phone number. The manager of the Srez company calls back and the registration takes place already in the telephone mode. This option will appeal to those who have to buy flowers using a smartphone and do not like filling out order forms on a miniature screen.
Do you want to order an online store from web studio Bast? Contact us! We still have a lot of fresh creative ideas that should definitely be combined with your ideas. Our company is chosen as a performer for many reasons, but the main ones are:
- Nice prices;
- Short lead times;
- Get creative;
- Quality assurance;
- Formal contractual relationship.
We have been working on creating online stores for many years and we have something to show new customers!