Nowadays, selling landing page is one of the most important elements of the advertising campaign, directly affecting the conversion of interested users into real customers or buyers. In that case, if the main goal is to attract the attention of a potential client, an effective landing page will not only help keep the visitor on the page, but also encourage him to perform the target action necessary for the site owner, for example, to purchase a product or order a service. A universal solution to this problem does not exist, but there are important recommendations to maximize the development of such a page.
How to create a selling landing page: an example of a structure
Unlike other types of sites distributed on the web today, the landing page is simple enough and consists of the following elements:
representing the product or service image;
description of the goods offered;
call for action;
call-to-action reinforcement element.
The last element may be an announcement about the promotion, a discount coupon, a reminder that the offer is limited. As a rule, the structure of the selling landing page remains unchanged, no matter what proposal the page presents.
Creation and Development of turnkey landing page sites
But adhering to the structure is far from all that needs to be considered when creating a good selling page. There are a number of rules aimed at improving the quality of perception of the resource and, as a result, its effectiveness as a tool to increase sales. First of all, you need to consider that the design of the ad and the page itself must be combined. A visitor to the landing, clicking on an ad, expects to see more detailed information about the product that aroused his interest. It is important that the general style, color scheme, fonts, as well as the general concept of banner or teaser advertising should coincide. But in this case, it is very important to observe a sense of proportion, because too bright, flashy landing pages, as experience shows, do not bring a good conversion. Specialists also recommend avoiding red, yellow and pink colors. You can even say that the rule works for the selling page -” the simpler, the more effective. ” Intricate fonts, vivid images, unnaturally enthusiastic statements and overly catchy headlines can have the opposite effect, diametrically opposed to what is needed. As much as possible specific, useful information for the consumer, as well as a description of the benefits that he will receive when purchasing the product – this is one of the important components of success. The heading and subheading, which are supplied by selling landing pages, should contain brief but understandable information about what exactly the page offers. Also, these elements must certainly be a logical continuation of the advertisement or, at a minimum, repeat its main message.
How to make a selling landing page correctly
The following are classic examples of headings and subheadings on a landing page:
The problem that worries representatives of the target audience of the site;
Benefit received by the client from the purchase of a product or service, with a number. For example: earn $ 1,000 a day;
The name of the product offered by the landing;
Trade offer with a mandatory mention of its uniqueness.
The image posted on the selling page plays a huge role, and we can say that this is the key point. Most often, they use the image of the proposed product or a photo of the person using it. A very good option can be called placing photos with the effect before applying the product and after – this technique helps to increase confidence in the proposal. Special rules are provided for proposals of the intangible plan. In these cases, associativity is used, for example, insurance is directly related to security, training is associated with career growth and increasing wealth. Pictures of smiling people also showed excellent results, as this allows you to increase the level of trust, perception of information and, to a certain extent, motivates you to perform certain actions. When deciding how to make a selling landing page work, one should not miss such an important moment as the description. Usually this element of the page consists of answers to questions, the main arguments that increase the credibility of information, descriptions of promotions and advantageous offers. Arguments are a very responsible part of the ad text, since it is here that contains the basic information about what benefits the consumer will receive by making a purchase or using the proposed service. The main mistake in compiling the text is an attempt to transfer the advantages of the product or the main merits of the manufacturer – this is usually not of interest to the user, since he expects to see information about what benefit the offer will bring to him specifically.
Answers to questions are part of the text, the main purpose of which is to dispel the client’s last remaining doubts. There may be comments from customers or experts, as well as real reviews from satisfied customers. Confidence in the offer is enhanced by the certificates placed on the page, contact information, as well as information about the supplier company. The content of this part depends on the nature of the proposal and may vary significantly in different cases. If a medical product is advertised, then it will not be out of place to mention that its quality is confirmed by a certificate and license, and it is approved by the Ministry of Health. When presenting a book or a training course, it is worth paying attention to the author and posting a little information about him and his activities. Finally, it must be said that a very strong motivation to purchase is a mention of the limited supply, for example, that the product is running out or the discount is valid on the last day. This leaves no time for reflection and prompts you to place an order immediately.
Frequently asked questions when creating and developing a turnkey Landing Page
What is a turnkey Landing Page?
Landing page is a web page whose main task is to collect contact information for the target audience. Used to enhance the effectiveness of advertising, increase audience. The landing page usually contains information about the product or service.
How much does it cost to create and develop a turnkey Landing Page?
The creation and development of a turnkey Landing Page costs from UAH 15,600 per template and 25,000 with a unique design. The cost itself is affected by the design of the site, the functionality of the Landing Page.
Can the Landing Page design be changed after ordering it?
Yes, the design of the Landing Page can be changed after development. This will not interfere.
When does the Landing Page appear on google or Yandex and where?
After we design and create your Landing Page, we add it to the google search console and add the analytics google tracking code to the site. After indexing for a month, you will already see statistics on which place and which pages in the search.
I have a paid hosting and domain, can I host my Landing Page on my own?
Yes, we can place a Landing Page on your hosting.
Will I be able to edit the Landing Page myself?
We offer 2 options: Landing Page without admin panel. You cannot edit texts. Admin You can easily change all the texts on the landing.