Website promotion – a set of measures to ensure the site traffic to targeted visitors. Target visitors are potential consumers who are interested in purchasing goods or services presented on the website being promoted.
Benefits of ordering a website promotion
SEO and marketing funnel
SEO helps you get a good position in search results
Why should you order a website promotion? Because the probability of viewing sites that are on the second, third and further pages, decreases in geometric progression. In other words, the probability of viewing sites located further than the second page, is rapidly approaching zero. When ordering website promotion, you increase the place of your resource in the list of search engines, and therefore, increase the flow of visitors, which are then converted into your clients. The set of promotion measures will depend on which particular Internet resource you need to promote.
How to start website promotion
Before ordering a website promotion, for example, an online store, it should be understood that a professional will begin his work with a full audit, which includes:
Find duplicate content;
Search for “broken” links;
Research the speed of response to the robot;
Examining the correctness of page 404;
Integrated turnkey website promotion
After carrying out the actions described above, it is concluded how convenient the user is to work with the site, how easy it is to find the right product and how well the filters work. In other words, the probability
is determined that the visitor will purchase the goods in this way online store , rather than from a competitor.
Website promotion: what to focus on?
Returning to the topic of online stores, let’s figure out which moments are best to order the promotion of sites.
Key requests. If you order promotion for such popular requests as “laptop” or “video card”, then, firstly, this promotion will be too expensive, and secondly, ineffective.
Not everyone who enters the word “smartphone” in the search string is going to immediately buy it right now. In fact, to promote the site on such high-frequency requests is like selling goods in the metro during rush
hour. People are darkness-darkening, but there are no buyers. A more promising direction is the emphasis on “query” keywords, which include such word-markers as “buy”, “inexpensive”, “price”, etc. To increase the conversion rate of visitors to
customers, it is recommended to include also geographic markers: ” in Kiev “,” Odessa “,” Kharkov “and others.
Internal optimization of the site. Also an important aspect of website promotion, since Google and Yandex search engines always take into account how easy it will be for a visitor to find the product they need.
Filling with unique content . Even if there are only one product card in your online store, their descriptions should be as unique as possible. But it is better, if in addition to
descriptions with technical characteristics of the goods, you will also have unique articles that help potential buyers determine their choice of purchase.
A competent internal optimization of the site is necessary (Title, Description, H1).
It is necessary to have unique text content on the pages
It is necessary to be engaged in advancement on medium-frequency requests.
How does it work? For example, you have a promotion query order a website “. When the above points are fulfilled, the request “to order a site in a city in kiev” will automatically be pulled over
time. And since this query is the most targeted, that is, the one that leads to your online store the most prepared audience, then it is extremely important for you. Promotion of
the store for specific models – the move is very positive, if you know for sure that the specific model of the goods you are moving on will remain in the market for a long time, so that you have time to bring it to TOP positions, and then reap the
fruits of the work , and not that she would have disappeared from the sale a week after she appeared on the right positions, and investments in her promotion went to waste.
What conclusions can be drawn?
Keep your site in order, constantly update, make sure that it has unique information, correctly invest in promotion, test new solutions, and trust the contractor company, because it is always up to date with all new
products and methods.
Frequently asked questions when promoting a turnkey website
Why is it worth working with us?
We have been promoting websites since 2008. We have a good list of projects advanced in TOP 3 – 10 search engines. Only white promotion methods.
How much does turnkey website promotion cost?
Turnkey website promotion costs from 9 500 UAH per month and above. The cost itself is affected by the number of high-frequency queries for promotion, and competitors.
Who will I communicate with regarding website promotion?
You will communicate directly with the person who is engaged in promotion. At the moment with me 🙂
When will my site appear in top google or in Yandex?
In promotion we use only white methods. When you appear in the TOP depends on competitors, on a niche of advancement and on methods. As a rule, after 3 months you will be able to get site visit statistics and growth analytics. Unfortunately, we do not use accelerated promotion methods. To access the TOP 10 will take from 7 months to a year. We are talking about high-frequency queries.
What work will be done on the site?
Every month we will draw up a promotion plan, and we will drop it to you for approval.