Select a turnkey promotion package
Minimum
Technical factors
- robots.txt
- sitemap.xml
- No technical duplicate pages
- Canonical Pages Installed
- Pagination Pages
- There are no promoted pages among excluded pages
- The same number of pages indexed in Yandex and Google
- There are no broken links on the site
- Missing circular links
- There are no unnecessary redirects
- Last Modified and If-Modified-Since headers
- No mixed content
- Customized CNC (human-readable URLs)
- No server errors
- There are no errors in the layout
- Micro-marking implemented
- Website loading fast
- Responsive design, mobile version or dynamic layout
- The rel = alternate attribute is used
- The site displays correctly in different browsers
- Server can handle the load
- Markup of localized pages
- There are no viruses or malicious code on the site
- There are no copies of the site in the index
- Goals configured in analytics systems
Internal website optimization
- Title tag optimization
- Description meta tag optimization
- Filling in the Keywords tag
- H1 header optimization
- Link weighting in favor of important pages
- There are no so-called “hanging nodes”
- The site has implemented “bread crumbs”
- Internal links
- No hidden text
- Formed quick links
- Image Optimization
- ALT attribute on images
Keyword Analysis
- Define your target audience
- Tips collected in Yandex and Google
- Slang expressions, errors, abbreviations or possible variations of names are taken into account
- Excluded inappropriate requests
- Find Keywords
- Extend the core of queries
- Check Key Phrases
- View the number of search results for selected phrases
- Select Promising Key Queries
Site structure
- Build Key Phrases
- Optimize site structure
- Optimize page addresses
Technical audit
- Configure HTTPS
- Speed up the site
- Optimize site indexing
- Get rid of takes
- Users and robots see the same content
- Use reliable hosting
- The site is registered in the panel for webmasters
Content
- Blog / Articles
- Question and Answer Section
- Tagged Pages
- Examples of work
- Post regularly
- Content Formatting
- Using photos and infographics in content
- No grammar or spelling errors
- Unique Texts
- Bookmark and share this page
Commercial factors
- Company Information
- Description of delivery and payment
- Customer support
- Promotions
- Credit
- Warranty and Returns
- No third-party ads
- Large assortment
- Product Card
- Website Usability
- Ability to go to the cart from any page
- Legal details and licenses / certificates
- Registration via social networks
- The presence of the https protocol (signed SSL certificate)
- Ability to choose a city
External factors
- Lack of AGS sites and explicit SEO links
- Display all links in webmaster tools
- Indexing Linking Pages
- No spam in the anchor list
- Reference mass is not worse than that of competitors
- Lack of links from sites of prohibited topics or with suspicious anchors
- No external links to non-existent pages
- Using free ways to get links
- Social Signal Booster and Crowd Marketing
- Internet brand mentions
- Lack of linkwashing and hidden links on the site
- Eternal Links
Regional Promotion
- The presence in the directory of Yandex and Google My Business
- Accessibility of pages for the robot, regardless of its IP
- Geositemap
- Availability of regional pages
- Reviews or cases of your customers indicating the location
- Links from regional sites
Behavioral factors
- Login pages match the request
- Entry points with a high bounce rate for targeted requests were determined
- The time on the site is no less than that of competitors
- Attractive snippets
Filters
- There are no warnings in webmasters
- No affiliate sites
- Texts are not spammed
- Missing sneaky forwarding on mobile devices
- No adult content
- No ads or some
Usability
Advertising
- Adwords
- Direct
Email-маркетинг
- Электронная почта на собственном домене
Партнерские программы
Социальные сети
- YouTube
Referral Marketing
Medium
Technical factors
- robots.txt
- sitemap.xml
- No technical duplicate pages
- Canonical Pages Installed
- Pagination Pages
- There are no promoted pages among excluded pages
- The same number of pages indexed in Yandex and Google
- There are no broken links on the site
- Missing circular links
- There are no unnecessary redirects
- Last Modified and If-Modified-Since headers
- No mixed content
- Customized CNC (human-readable URLs)
- No server errors
- There are no errors in the layout
- Micro-marking implemented
- Website loading fast
- Responsive design, mobile version or dynamic layout
- The rel = alternate attribute is used
- The site displays correctly in different browsers
- Server can handle the load
- Markup of localized pages
- There are no viruses or malicious code on the site
- There are no copies of the site in the index
- Goals configured in analytics systems
Internal website optimization
- Title tag optimization
- Description meta tag optimization
- Filling in the Keywords tag
- H1 header optimization
- Link weighting in favor of important pages
- There are no so-called “hanging nodes”
- The site has implemented “bread crumbs”
- Internal links
- No hidden text
- Formed quick links
- Image Optimization
- ALT attribute on images
Keyword Analysis
- Define your target audience
- Tips collected in Yandex and Google
- Slang expressions, errors, abbreviations or possible variations of names are taken into account
- Excluded inappropriate requests
- Find Keywords
- Extend the core of queries
- Check Key Phrases
- View the number of search results for selected phrases
- Select Promising Key Queries
Site structure
- Build Key Phrases
- Optimize site structure
- Optimize page addresses
Technical audit
- Configure HTTPS
- Speed up the site
- Optimize site indexing
- Get rid of takes
- Users and robots see the same content
- Use reliable hosting
- The site is registered in the panel for webmasters
Content
- Blog / Articles
- Question and Answer Section
- Tagged Pages
- Examples of work
- Post regularly
- Content Formatting
- Using photos and infographics in content
- No grammar or spelling errors
- Unique Texts
- Bookmark and share this page
Commercial factors
- Company Information
- Description of delivery and payment
- Customer Support
- Promotions
- Credit
- Warranty & Returns
- Lack of advertising of extraneous sites
- Large assortment
- Product Card
- Website Usability
- Ability to go to the cart from any page
- Legal details and licenses / certificates
- Registration via social networks
- The presence of the https protocol (signed SSL certificate)
- Ability to choose a city
External factors
- Lack of AGS sites and explicit SEO links
- Display all links in webmaster tools
- Indexing Linking Pages
- No spam in the anchor list
- Reference mass is not worse than that of competitors
- Lack of links from sites of prohibited topics or with suspicious anchors
- No external links to non-existent pages
- Using free ways to get links
- Social Signal Booster and Crowd Marketing
- Internet brand mentions
- Lack of linkwashing and hidden links on the site
- Eternal Links
Regional Promotion
- The presence in the directory of Yandex and Google My Business
- Accessibility of pages for the robot, regardless of its IP
- Geositemap
- Availability of regional pages
- Reviews or cases of your customers indicating the location
- Links from regional sites
Behavioral factors
- Login pages match your request
- Entry points with a high bounce rate for targeted requests were determined
- The time on the site is no less than that of competitors
- Attractive snippets
Filters
- There are no warnings in webmasters
- No affiliate sites
- Texts not spammed
- Missing sneaky forwarding on mobile devices
- No adult content
- No ads or some
Usability
Advertising
- Adwords
- Direct
Email Marketing
- Email on your own domain
Affiliate Programs
Social networks
- YouTube
Referral Marketing
Maximum
Technical factors
- robots.txt
- sitemap.xml
- No technical duplicate pages
- Canonical Pages Installed
- Pagination Pages
- There are no promoted pages among excluded pages
- The same number of pages indexed in Yandex and Google
- There are no broken links on the site
- Missing circular links
- There are no unnecessary redirects
- Last Modified and If-Modified-Since headers
- No mixed content
- Customized CNC (human-readable URLs)
- No server errors
- There are no errors in the layout
- Micro-marking implemented
- Website loading fast
- Responsive design, mobile version or dynamic layout
- The rel = alternate attribute is used
- The site displays correctly in different browsers
- Server can handle the load
- Markup of localized pages
- There are no viruses or malicious code on the site
- There are no copies of the site in the index
- Set up goals in analytics systems
Internal website optimization
- Title tag optimization
- Description meta tag optimization
- Filling in the Keywords tag
- H1 header optimization
- Link weighting in favor of important pages
- There are no so-called “hanging nodes”
- The site has implemented “bread crumbs”
- Internal links
- No hidden text
- Formed quick links
- Image Optimization
- ALT attribute on images
Keyword Analysis
- Define your target audience
- Tips collected in Yandex and Google
- Slang expressions, errors, abbreviations or possible variations of names are taken into account
- Excluded inappropriate requests
- Find Keywords
- Extend the core of queries
- Check Key Phrases
- View the number of search results for selected phrases
- Select Promising Key Queries
Site structure
- Build Key Phrases
- Optimize site structure
- Optimize page addresses
Technical audit
- Configure HTTPS
- Speed up the site
- Optimize site indexing
- Get rid of takes
- Users and robots see the same content
- Use reliable hosting
- The site is registered in the panel for webmasters
Content
- Blog / Articles
- Question and Answer Section
- Tagged Pages
- Examples of work
- Post regularly
- Content Formatting
- Using photos and infographics in content
- No grammar or spelling errors
- Unique Texts
- Bookmark and share this page
Commercial factors
- Company Information
- Description of delivery and payment
- Customer Support
- Promotions
- Credit
- Warranty & Returns
- Lack of advertising of extraneous sites
- Large assortment
- Product Card
- Website Usability
- Ability to go to the cart from any page
- Legal details and licenses / certificates
- Registration through social networks
- The presence of the https protocol (signed SSL certificate)
- Ability to choose a city
External factors
- Lack of AGS sites and explicit SEO links
- Display all links in webmaster tools
- Indexing Linking Pages
- No spam in the anchor list
- Reference mass is not worse than that of competitors
- Lack of links from sites of prohibited topics or with suspicious anchors
- No external links to non-existent pages
- Using free ways to get links
- Social Signaling and Crowdfunding
- Internet brand mentions
- Lack of link washes and hidden links on the site
- Eternal Links
Regional Promotion
- The presence in the directory of Yandex and Google My Business
- Accessibility of pages for the robot, regardless of its IP
- Geositemap
- Availability of regional pages
- Reviews or cases of your customers indicating the location
- Links from regional sites
Behavioral factors
- Login pages match your request
- Entry points with a high bounce rate for targeted requests were determined
- Time on the site is not less than that of competitors
- Attractive snippets
Filters
- There are no warnings in webmasters
- No affiliate sites
- Texts not spammed
- Missing covert redirects on mobile devices
- Missing “adult” content
- No ads or some
Usability
Advertising
- Adwords
- Direct
Email marketing
- Email on your own domain
Affiliate Programs
Social networks
- YouTube
Referral Marketing
Order SEO and turnkey website promotion
Why should you order a website promotion? Because the probability of viewing sites that are on the second, third and further pages, decreases in geometric progression. In other words, the probability of viewing sites located further than the second page, is rapidly approaching zero. When ordering website promotion, you increase the place of your resource in the list of search engines, and therefore, increase the flow of visitors, which are then converted into your clients. The set of promotion measures will depend on which particular Internet resource you need to promote.
How to start website promotion
Before ordering a website promotion, for example, an online store, it should be understood that a professional will begin his work with a full audit, which includes:
- Find duplicate content;
- Search for “broken” links;
- Research the speed of response to the robot;
- Examining the correctness of page 404;
- Usability testing.
Integrated turnkey website promotion
After carrying out the actions described above, it is concluded how convenient the user is to work with the site, how easy it is to find the right product and how well the filters work. In other words, the probability
is determined that the visitor will purchase the goods in this way online store , rather than from a competitor.
Website promotion: what to focus on?
Returning to the topic of online stores, let’s figure out which moments are best to order the promotion of sites.
- Key requests. If you order promotion for such popular requests as “laptop” or “video card”, then, firstly, this promotion will be too expensive, and secondly, ineffective.
Not everyone who enters the word “smartphone” in the search string is going to immediately buy it right now. In fact, to promote the site on such high-frequency requests is like selling goods in the metro during rush
hour. People are darkness-darkening, but there are no buyers. A more promising direction is the emphasis on “query” keywords, which include such word-markers as “buy”, “inexpensive”, “price”, etc. To increase the conversion rate of visitors to
customers, it is recommended to include also geographic markers: ” in Kiev “,” Odessa “,” Kharkov “and others.
- Internal optimization of the site. Also an important aspect of website promotion, since Google and Yandex search engines always take into account how easy it will be for a visitor to find the product they need.
- Filling with unique content . Even if there are only one product card in your online store, their descriptions should be as unique as possible. But it is better, if in addition to
descriptions with technical characteristics of the goods, you will also have unique articles that help potential buyers determine their choice of purchase. - A competent internal optimization of the site is necessary (Title, Description, H1).
- It is necessary to have unique text content on the pages
- It is necessary to be engaged in advancement on medium-frequency requests.
How does it work? For example, you have a promotion query order a website “. When the above points are fulfilled, the request “to order a site in a city in kiev” will automatically be pulled over
time. And since this query is the most targeted, that is, the one that leads to your online store the most prepared audience, then it is extremely important for you. Promotion of
the store for specific models – the move is very positive, if you know for sure that the specific model of the goods you are moving on will remain in the market for a long time, so that you have time to bring it to TOP positions, and then reap the
fruits of the work , and not that she would have disappeared from the sale a week after she appeared on the right positions, and investments in her promotion went to waste.
What conclusions can be drawn?
Keep your site in order, constantly update, make sure that it has unique information, correctly invest in promotion, test new solutions, and trust the contractor company, because it is always up to date with all new
products and methods.
