The meaning of the word and its use is difficult to overestimate in our everyday life, everyone knows that a word can both inspire a person and completely demoralize. 
On the Internet, words do not lose their meaning, any information medium on the Internet is 80% consists of text, so how competent and attractive the site content will be depends on the success of the entire company. Writing such articles or descriptions is called copywriting, rewriting. First you need to define the concepts. What is copywriting, rewriting.
Writing your own unique articles in which you express your opinion on a particular issue, analyze existing works on this topic and make a conclusion is called copywriting. Rewriting is the uniqueness of existing and posted on the Internet text, often increasing the uniqueness can be achieved by replacing words with synonyms, changing the order and case of words. As you can see, the difference between the two is quite significant, so copywriting and rewriting should not be confused.
What is unique text for?
At first glance, this is a fairly logical question, because why write something new if there is a ready-made text on this topic that suits you in terms of content. This is due to the fact that modern robots of the search engines Google and Yandex rank sites precisely according to this criterion, that is, what the uniqueness of the text is higher for this subject, the higher the search engine gives your site in the search results. Another important reason is the attractiveness and usefulness of the article, because you must admit that it would not be interesting if identical articles were posted on all sites. It is in order to increase the uniqueness, usefulness and attractiveness of the text that copywriting and rewriting are used.
