Setting up Google Shopping

Order a turnkey Google Shopping setup

About a year ago, a new service GoogleShopping began to work in our country, that is, Google Shopping. This service works as a visual advertisement of goods on the Google website, which is also called a “product campaign.” Effective customization of turnkey Google Shopping can be ordered in our web studio Bast.

How GoogleShopping is useful for the seller

This service has many benefits for both the seller and the buyer. A Shopping ad isn’t just text. It also contains a photo of the product, its name, price, store name and other information useful to the buyer. These facts allow a potential buyer to clearly form an idea of the product even before he clicks on the link leading to the store’s website.

Considering the above, the following advantages of GoogleShopping for the seller can be highlighted:

• the product stands out in the search (this requires a high-quality photo);
• products are in the TOP;
• traffic and sales are growing;
• large coverage of the target audience;
• the service only advertises products that are in stock;
• the platform advertises both new and used products;
• cost per click is lower than regular Adwords ads;
• the ad is accompanied by an image, price, name – this allows the buyer to instantly understand whether such a product is suitable for him;
• increase in sales;
• the sales service automatically updates the data when it changes on the site (this applies to price, availability, size, color, etc.).

Turnkey Google Shopping setup

If GoogleShopping is configured correctly, you can receive dozens of additional orders per day (or even more).

Who is the GoogleShopping format for

GoogleShopping Service – Ideal for:

1. Sellers from highly competitive niches with high CPC. A potential buyer will immediately see the price – if it is not suitable for him, he will not follow the link.
2. Retailers who want to showcase the diversity of their assortment. The service can submit several items of goods at once.
3. Online stores that offer products at low prices. When comparing the same product from several sellers, the buyer will definitely choose the store where the product will be sold cheaper.

GoogleShopping may not be suitable for selling complex products, the acquisition of which requires expert advice or careful immersion in its characteristics.

Which products are not suitable for selling through GoogleShopping

The new site won’t sell:

• transport tickets;
• tickets for entertainment events such as shows and concerts;
• real estate;
• currency and other financial products;
• Vehicle with sail or motor traction;
• product subscriptions;
• services;
• digital gadgets that require additional software to run.

How do I create a Shopping campaign?

For your product to sell on GoogleShopping, you need to use the MerchantCenter. This is where information feeds are created, from which ads will be created in the future. Once the feeds are generated, MerchantCenter can be integrated into Ads and set up your campaign as usual. Briefly, you can formulate the following stages of setting up GoogleShopping:

1. Register on the MerchantCenter platform.
2. Create feeds.
3. Creating a Shopping company in Ads.
4. Optimizing your Shopping campaign.

Google Shopping is a new direction in the development of Internet marketing. As practice shows, many online stores intend to invest in this service, since it really gives high results and allows you to significantly increase sales, and therefore income.