Site promotion plan

Seo promotion is a topical marketing tool on the Internet that helps to increase search traffic. The information provided below is necessary for those organizations that want to promote the site or find SEO specialists. Here you will learn about the main stages of seo optimization and what services are provided by the BAST Web Studio.

Main stages of promotion in Google and Yandex

Seo optimization is divided into 4 main blocks:

• basic promotion;
• elaborate on the structure of the resource;
• finalization of the online site for the rules of search engines;
• additional work.

Each process has its own specifics and requires certain knowledge and skills, on which the further success of the site depends.

Basic Promotion – Block 1

The main task of the first block is to set up the correct indexing of the resource. At the same time, you need to make minimal efforts to increase the number of page impressions for search queries of the target audience.

1. Adding a site to Google and Yandex webmasters. Experts provide a set of tools that analyze and track the technical parameters of the online resource, as well as its changes.
2. Set counter. With its help, the study of resource indicators is carried out: conversion, the number of visits, the behavior of the target audience. The right analytics helps to quickly find the flaws and errors of the online site.
3. Carrying out technical website promotion . Improving the quality of the resource is carried out by eliminating technical deficiencies. For example, a 404 error or incorrect indexing. Also, fixing these problems allows you to promote the page to the top results of Google and Yandex. Before the advancement according to the technical parameters, a seo-audit of the site is required.
4. Optimization of page title. It consists in uniqueizing pages, adding keys and creating a title so that it is attractive to users. Title tells search engines what the site is. If it is the same on all resources, then as a result the titles will be truncated, which is unattractive for Google and Yandex. With the help of the seo-module, the correction of errors in the title of the page is accelerated.
5. H1 heading adjustments. It is necessary in cases where the title is duplicated or does not describe the full information of the site. The H1 heading is the basic information that tells the user what the site is.
6. Identify factors causing low loading. The ranking is greatly influenced by the website loading speed. The sooner the page loads, the faster it will move up in search engine rankings.

These are the main points in SEO promotion. Depending on the type of resource and the number of errors, a standard promotion can be done in two months. The price of services for online resources of informational and corporate type is $ 500 for 30 days, the price for business card sites – from $ 1000.

The next step is to develop the site – editing structural content, improving ranking factors and usability.

Working out the structure of the resource – block 2

1. Collecting the semantic core and working out the structure of the online resource. The semantic core is a large number of target audience searches that relate to your online page. Each request corresponds to a certain group, and on their basis the structure of the resource is developed. Seo-core is used to write text information, detailed key adjustments, and create landing pages.
2. Collect priority keys for tracking. Tracking the dynamics helps to correctly assess the effectiveness of SEO optimization.
3. Working out the structure of the resource. It consists in creating low- and medium-frequency queries with their future promotion. The list of pages to create is formed depending on the semantic core. Such work allows you to attract the necessary traffic to the resource.
4. Writing text content. An important characteristic of the ranking of online pages is textual information. To increase it, you need to add text with a lot of content keys to the site. It is also important to consider the fact that the articles are useful to the audience.

It’s worth remembering that optimizing and creating landing pages is a long and laborious process. The price of the service depends entirely on the scale of the project.

Development of an online resource for the rules of search systems – block 3

1. Check links and competitors. The main parameter site optimization is the link mass on external pages. Their placement on third-party resources favorably affects the promotion of the site in the first positions of search engines. The main task is to analyze competitors and develop a further action plan. After that, based on the plan, you need to purchase links every month.
2. Auditing business factors. It helps to check the main characteristics of the project, namely: the usability of the resource, the completeness of data on the services and goods that the company deals with.
3. Commercial factors have a large impact on the ranking of a resource in the search engine.
4. Embed micro-note. The snippet in SERP can be expanded using a micro-note. It helps to make it more clickable and attractive to the user.
5. Resource adaptation to work on mobile devices. Every year the number of users who use modern gadgets is growing. A site that does not have a version for smartphones will go lower in the top results of Google and Yandex.

The cost of improvements directly depends on the state of the resource, whether there is a need to fix the mobile version or carry out audit work. Basically, the price of effective promotion is from $ 1000. If other problems and difficulties are found in the resource, the time and cost of work may increase.

Additional work – block 4

1. Transferring the site to the https version. For the target audience, this protocol guarantees the confidentiality of their personal information, and for search engines it is considered a signal for promotion.
2. Embedding breadcrumbs. They influence the formation of navigation in the snippet and the correct elaboration of the link mass. They also help to create a convenient search for the necessary information on the site for each client.
3. Alt filling of images. The search engine cannot read the pictures correctly. The alt tag determines which element is located in the image. The right keywords will increase the relevance of your online pages, and you will be able to search for the images you want.
4. Check site for non-unique text information. Text relevance is important to the page. Search engines drop a page in the top results if information is “stolen” from another site.

This work takes 24 hours, and the price is $ 200.

Output

In practice, a set of services may exclude the conduct of any items. Each individual project requires a personal approach in order to achieve effective optimization. Contact the services of BAST Web Studio , where specialists will conduct a high-quality analysis of the resource, its competitors and develop the correct, optimal action plan.

How to open an online store

The question – how to open an online store , is very relevant these days. It is quite obvious that online sales are a very promising business that does not require large expenses. In addition, trading on the Internet makes it possible to reach a very wide audience, not limited to one region or city, as is the case with a regular retail outlet. Now the majority of companies selling goods and services in real life have their own “offices” on the Internet, which, often, bring more substantial income. On the network, you can sell absolutely everything that does not contradict the current legislation, from confectionery to ocean yachts – the main thing is to properly organize a business and set up tools that will help you make money online. So how to open your own online store that will be effective and bring good income?

Business Planning

No serious business venture is complete these days without a business plan. This is a document in which all the points related to the activities of your company are spelled out in detail. To do this, you need to collect the initial data that will form the basis of development. Simply put, before opening an online store , you will have to spend time and effort studying some key questions, without answers to which it is difficult to hope for success:

• Decide on the goods (services) that you will offer;
• Study the demand for products from consumers;
• Determine the target audience to which the product is addressed;
• Monitor competitors’ business (prices, assortment, brands);
• Find suppliers of goods;
• Develop a pricing policy.

There are many other important points that are difficult to list in one article. Sometimes, in order for the preparatory stage to be as effective as possible, aspiring businessmen hire specialists in the field of online business and they draw up a business plan for them.

Do not forget about the legalization of your business. Before create an online store , you need to register a company and fill out all the necessary paperwork. This is necessary in order to work safely under the current legislation and pay taxes. It will take a long time, but it will allow you to sleep peacefully.

When clear answers have been received to all organizational questions, it is time to start dealing with the technical part of the issue, that is, creating an online store. Whatever the “experts” tell you, the work on the site should be done only by professionals with knowledge and solid work experience. Business, especially on the Internet, is not a case when you can experiment – the competition is now very strong and only the best survive.

Development of an online store

Recently, more and more often you can hear how businessmen talk about how they themselves created the site of an online store or a skillful friend did it to them. Nothing is impossible for a person, and development of a site for commerce may well be done without the involvement of specialists. How to create your own online store are told by hundreds of videos on YouTube and after spending a couple of weeks you will surely cope with this task.

Unfortunately, creating a website for online trading and filling it with product cards and other content is only a small part of the work on the development, optimization and promotion of an online store. With a high degree of probability, your self-made resource will bring some disappointment and simply get lost among competing sites. To prevent this from happening, trust specialists who know exactly how to organize an online store and make it work.

Working on the website of the online store

Developing a high-quality, effective website for online commerce is a complex and large-scale task, which is usually accomplished by a team of several specialists. To create an online store from scratch, you need to go through the following key development steps:

• Choosing a content management system and an online store shell, which will allow you to fully implement your plan and easily administer the resource in the process of its work. Or maybe it is worth ordering a website completely written individually?
• Development of the site concept, starting from the number and names of categories and sections, ending with the implementation of multilingual support;
• Creation of an online store design, with elaboration of colors, button design, fonts, etc.
• Development of an online store by specialists;
• Filling the site with unique SEO texts of sections and categories, product cards and blog articles;
• Optimization of a resource for its most effective promotion in search engines;
• Direct promotion, with the placement of links and advertising of the resource.

Each of these points consists of smaller tasks, each of which, nevertheless, is reflected in the final result of the work. A team of specialists working in an organized and professional manner will be able to carry out several stages of work in parallel, interacting with each other and, of course, with the customer.

In general, an online store owner is always part of the team that develops an online store. Professionals know how to achieve this or that result, but only the customer can accurately imagine and tell others what he wants to see in the end. Therefore, real web development specialists maintain close contact with the customer and always clarify the main points with him.

Order an online store in the Bast web studio

Bast is a web studio that has been working in the field of creating online stores for over 12 years. During this time, we have created dozens of successful projects that bring real income to their owners. We know how to create a website for online commerce, from a business plan to its promotion in search engines. Each new project of ours is not like the others, as our specialists prefer a creative approach to work and like to give their products individuality. This makes the sites created by the Bast team easily recognizable among thousands of other selling resources.

Feedback on the work of the company is always positive and we are often advised to friends as responsible and efficient performers. It is also worth listing several other important advantages of working with us:

• Democratic flexible prices that everyone can afford;
• Work on the basis of a contract with a clearly stated amount and terms;
• Close cooperation with the customer at all stages of development;
• A wide range of additional services related to the creation and promotion of Internet resources;
• A guarantee of the quality of our work.

To learn more about how to order an online store in the Bast web studio, contact our managers using the contact information. Our employees will tell you about the company and provide answers to all your questions. If you have never encountered the creation of an online store, then we will describe in detail the stages of work and you will always know exactly what you paid for. Transparency is one of our main principles of work.

Where to order a website

Before indulging in thoughts about where you can order a website, it is worth determining for yourself what tasks it will solve. This will allow you to calculate all the necessary functionality. This can be an online store or a website offering services, and so on. It will not be superfluous to work out a suitable design, to understand the main characteristics. These details will help you understand whether you can create a website yourself, using free hosting and ready-made templates, or you will have to turn to professional developers. The second option will also get rid of the threat site improvements.

Where to order a website: professionals or freelancers

Of course, it is better to choose professionals. After all, they, in comparison with freelancers, have their own significant advantages. If we talk about the benefits of contacting professionals, in addition to site promotion, they are as follows:

• no need to burden yourself with hosting choices, technical optimization and marketing thoughts;
• a prerequisite for concluding a deal is the official signing of the contract;
• professionals are much more likely to become official partners of the creators of CMS (content management systems). An additional answer to the question of where to order a website inexpensively;
• cooperation with an agency or a private studio guarantees the absence of force majeure, which often happens when working with freelancers. So, for example, if he is a freelance developer admitted to the hospital, the project will not be completed until he returns..

What to look for when choosing

To choose the right specialist for yourself, you need to pay attention to the following details:

• experience working on projects similar to yours. To do this, it is not necessary to contact your colleagues or friends with the question: “Tell me where to order a website?” It is enough to look through the portfolios that are always present on the websites of web developers;
• experience with the selected engine. It is advisable to consider ready-made sites on the engine of your choice in the candidate’s portfolio in order to understand how the final result will look approximately;
• it will not be superfluous to study the quality of the work performed. To do this, you need to view the certificates and awards of this studio, reviews in social networks, as well as where to order the forum website;
• it is also important to make sure that it is convenient to communicate directly with the contractor. For example, if you prefer to discuss all issues in person, then it would be advisable to choose specialists in your city;
• it is advisable to choose a contractor who can provide long-term support for the site. If you have other work in parallel, you must be sure that the site is in good hands..

Now you definitely can’t go wrong with where to order a website.

Why clients choose us

Studio Bast is ready to offer the creation of landing pages and full-fledged multi-page Internet sites. Thanks to our work, customers attract new customers and increase sales. The websites we have created boast high quality code as well as a nice and well thought out design..

Our main advantages are that we:

• we work with advanced versions of the demanded CMS;
• pay attention to the niche in which the customer works, for a better understanding of how a competitive site should look;
• we provide an integrated, and most importantly, a professional approach to work, asking for an adequate price for services;
• at the final stage, before the final launch of the site, we conduct mandatory testing of all systems and check the page loading speed;

We will become your answer to the question: “Where to order a turnkey website?” To order the creation of a site, contact us at the specified phone number.