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Conversion Optimization is a technique that creates a positive experience for a visitor to a website or landing page aimed at increasing the percentage of visitors converting to customers. In internet marketing, there are two ways to increase your revenue: Drive in more traffic to generate more sales.
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Conversion rate optimization, sometimes called Conversion rate optimization or simply Cro, is a carefully thought-out set of measures aimed at improving the performance of an online store or any commercial or non-commercial resource. When website promotion this work is very important, as it allows you to attract unique visitors, get rid of errors and generally increase its effectiveness. Conversion is commonly understood as an indicator that reflects the overall performance of the site. With its help, it is determined how many guests visited the site and how many of them placed an order or decided to ask the manager questions about a product or service.
The main characteristic that determines the quality of the conversion is the CR coefficient, which looks like a number. The lower it is, the worse the sites work and the higher the need for website improvement, which is commonly called conversion optimization. This vast complex includes works of a technical nature, the development of information materials and even the creation of psychological attitudes that serve to improve interaction with network users and increase the efficiency of the site.
Before starting work, a conversion optimization strategy is developed, which takes into account the results of a professional audit of the site. The activities carried out during optimization are numerous and it is impossible to list them within the framework of one article. But most often the following actions are performed:
Today, conversion optimization is rarely done entirely manually. Specialists use various software products and online services in their work. This is a difficult and very demanding job that must be performed by highly qualified specialists. Web studio "Bast" is a team of professionals who have been engaged in conversion optimization for many years and know this work thoroughly.
Effective optimization of clicks or conversions is one of the most demanded services of the Bast company. Despite the fact that every year it becomes more and more difficult to optimize sites, our team remains at its best, constantly improving its level and quality of work. There are many resources in our portfolio that work and bring profit to their owners. Among the benefits that clients who contact Bast get, the following should be noted:
To learn more about website conversion optimization and see the ready-made results of the work of our specialists, please contact us by phone numbers listed on the site or ask your question using instant messengers.