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Single site promotion

Price from UAH

Single site promotion

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Promotion of one-page sites in search engines

First of all, let’s start with the fact that we define what a one-page site or also referred to as a business card site. Unlike the usual Internet portal, this resource has no links to other pages, only to its location within itself, i.e. move up / down the page. The purpose of this created site is enlightenment, i.e. answer the specific question asked, or offer specific services or goods (construction, repair, technical, etc.). However, to obtain a result from such a means of disseminating information, constant promotion of a one-page website is required. What is required for this, and what results to expect, we will tell in this article.

What influences the attendance of a one-page site?

The most classic mistake – brute force keywords. In an attempt to be the first result among the search engine responses, many sites have a huge semantic core. As a result, the search engine provides a link to the site somewhere on the 30th page, because it considers the resource recalled. Another influential factor is content (text and graphics). The problem is that trying to give a more specific answer, you get a large text that is not interesting to the visitor. Moreover, low-quality graphics repels more than 70% of visitors.

Promotion of one-page sites in search engines

Promotion of one-page sites in search engines

The third factor is too “long” one-page site. On average, 30% of the one-page site is too long. Due to the fact that the series of photos and graphic content is too large, visitors are not interested in “flipping” the site further.

Ways to increase attendance

In many ways, the promotion of a one-page site begins with the correction of those errors that were mentioned above. But fixing them is not enough. There are several approaches to solving the problem of low traffic. The first option: an audit of the site. Checking the resource for its internal and external work will allow you to more clearly identify the “place” where the problem is in attendance. For example, a significant hindrance during site promotion may not be content and graphics, but a banal search engine optimization. Therefore, if correcting the typical errors, there is no result – the site’s audit is urgently needed.

The second option is to use short video files instead of graphics. This approach will give an influx of visitors not only through a search engine, but also from other sources. The third way is to use live photos. Most sites use a photo or a fill in the background. Live animation, or a recurring video will be a great solution to promote a simple one-page site. The fourth solution is to try to lay out the minimum amount of textual information. The essence of the “focus” is to call the visitor to communicate or correspondence, i.e. achieving a direct result.

Conclusion

Promoting a one-page site, it is worth remembering – the portal of one page gains the number of users for a long time. On average, this process takes from 2 to 3 months. Therefore, you should not expect quick results, and constantly conduct an independent audit of the site on its attractiveness to users.

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Order the creation of a selling page in Kiev

Price from UAH

Order the creation of a selling page in Kiev

Create a sales page

Nowadays, creating a selling page, or as it is also called landing page, is a very popular service. This page is nothing more than a site consisting of just one, but very seriously thought out page. The main task of such a resource is the motivation of the client to make a purchase or order a service. Some time ago, when the landing page only appeared in the domestic segment of the World Wide Web, their effectiveness was quite high even with the most primitive feed. But today it’s very difficult to surprise an Internet user, and therefore the requirements for such sites are very high, and their development requires a high level of professionalism from the developer.

How are the selling pages arranged?

Effectively working selling pages have long been not created “carbon copy” and according to ready-made templates. Surprising and interesting Internet users is becoming more difficult every day, so the development of such resources is a painstaking and multi-stage process. When creating a landing page , you need to consider many factors that will contribute to the interest in the proposed products and web resource developers, to maximize the implementation of this goal, use a number of special elements :

  • Emphasis on special offers that usually have an urgent effect. The landing page should motivate the visitor to complete the order immediately without delay;
  • Buttons and thought-out call-to-action conversion forms that call for the action to be taken by the owner of the resource;
  • Details of the non-verbal type of interface and design, including not only the story about the product, but also such elements as attractive fonts and frames, photographs of the goods, production, office and employees;
  • High-quality selling texts with a clear structure, catchy motivating headlines and, of course, containing a brief but vivid description of the offered product or service;
  • Multimedia material about the offer. Many potential customers are focused not on reading, but on the perception of visual information, so high-quality photos and videos will be an excellent tool for realizing the goal of such a resource as a selling page.
  • Evidence of the relevance and high status of the proposed product or brand. To achieve this goal, real reviews of customers who have already bought a product or have used the service are ideal.

Only the skillful use of these elements will make the resource an effective sales tool and help attract real consumers interested in purchasing goods.

How are landing pages created?

The question of how to make a selling page while saving time and money worries many. Today, there are three main ways to create a landing page:

  • Self-developed page;
  • Using the capabilities of the landing page resource generators;
  • Order a site one-page from professionals.

The first method, without a doubt, is the most profitable. But, in order to create a high-quality one-page selling , the usual website development skills are not enough. On the Web you can find a huge number of bright, interesting, but at the same time non-working projects, the creators of which have missed a number of important details that interfere with the one-page work and bring benefits. Only a qualified specialist who has experience working with this category of resources and has a subtle understanding of all the nuances of modern online sales will be able to develop a landing page that will work and make a profit. That is why the second option is not too successful. In addition, proposals to create a free-selling page or invest a symbolic amount in its development, as a rule, are based on the quick production of a landing page based on a primitive template used by hundreds, or even thousands of seller companies. Needless to say, such a “template” site will have dubious effectiveness and web users familiar with many things and spoiled for variety will simply ignore it.

How to order a landing page from professionals

The third option – the creation of a one-page selling website by professional web developers, is optimal for obtaining the highest quality and fastest results. Having experience working with single-page users, knowing the principles of Internet marketing and using the most effective modern ways of influencing potential consumers on the Web, the creators of such resources develop real-life landing pages quickly and efficiently. For many years we have been creating resources of various types and are sure that only an individual approach will allow us to get an ideal landing page. We create selling web pages that not only help to sell products and services, but also create an excellent image for their owner. The development of our company combines the use of proven and guaranteed effective online sales tools, with an original design and high-quality content. It is traditionally believed that the development of selling pages is a very expensive service, which also takes a lot of time. We are ready to break this stereotype and create an excellent landing page for your company quickly and inexpensively. The goal of our company is to provide a quality, working product to the customer for a moderate fee. We have already helped many companies and private entrepreneurs establish a profitable business on the Web and will be happy to help you as well. If you are sure that a selling one-page website created by professionals is the best tool for developing your business on the Web, then we offer high-quality creation of a one-page website selling, an example of which you can see right now.

How to create Landingham yourself?

Price from UAH

How to create Landingham yourself?

How to create Landingham?

First of all, it’s worth understanding – what is Landingham? In fact, it is only a one page website that is designed to gently push the customer to order the service described or to make a purchase. Companies are especially often used by this Page to attract as many customers as possible. Since there is now a bitter competition in the market that is difficult to withstand, a target pager is an ideal way to advertise the business of the enterprise, and also quite affordable. You can order such a site at the specialist studio “Bast”, which has been engaged in creating Landing Page for many years. Of course, you can do everything yourself, but you need to know how to create a Landingham professionally.

Landing page, how to do it yourself?

In order to create Landingham yourself, you need to learn a lot of advertising technologies and methods. Many descriptions and guides can now be found on the Internet about how to create Landingham himself, but it will take a lot of time and effort to review and study all the material, especially if you have no experience in the field. You will also need to do the job of a designer or use the services of a professional to help you develop an effective page. After that you need to buy hosting, install your pager on the Internet. If you can do everything yourself, then this page may be unique and original, of course, if you did everything right. This site creation method is suitable for people who have:

Create a Landing Page. Create a Landing Page by Yourself.

  • hands-on experience in design and marketing;
  • Required programming, design skills;
  • market review experience, target audience analysis;
  • lots of free time.

For people with limited free hours, it is best to reach out to experts who know how to create Landingham sales efficiently and promptly.

What should be on the Landing Page?

The one-page site , which will produce a positive result when created, should build on the following foundation.

  1. A clear goal for the customer is to purchase a product, complete a questionnaire, get leads, or order a service.
  2. Paige is obliged to encourage the visitor to take any action. The client should not just read the interesting text, it must be forced by the pictures and the word to click, call, order the service / product.
  3. The page should have a holistic design that will create the right image that positively affect the desire to order a product / service.
  4. Follow the text that will be delivered to Page, it should be easy to read and read. If you do not see this effect, then you probably need to reduce the text, perhaps change the size or color of the font. It is better to read the texts you plan to publish several times to achieve the perfect result.
  5. It is recommended that you create pages that contain any short memorable phrases, so-called slogans and slogans.
  6. The message should not contain elements that will distract the visitor from the main purpose. If Landingham is set to buy, then the user should end up buying, not looking at the original page, marveling at the beautiful drawings.
  7. Also, it’s not worth bothering with the classics – standard efforts and design don’t surprise anyone anymore, landscaping ideas are very important in Landing.
  8. The owner must make sure that all the benefits of the advertised product are available.
  9. It is important to keep track of how information is created when you create it! Page should be streamlined, possibly consistent use of text and pictures, a promotional video that will also tell the public about the benefits of the product. We recommend the use of classic design and bright colors that will create contrast. In this site model, it’s best to stick with a minimalistic style and visualize Paige’s purpose as much as possible so she can understand it at first glance.

Most web studios create a dedicated button for maximum effect. To do this, you need to make it bright and causes every user to activate it. In order to make the button look original, you can use a program such as Wix – there are effects that will help you do everything easily in minutes. But in order to use such programs, it is recommended to study the basics of graphics and design. But how do you create a Landingham page yourself to make it effective? The main thing to remember about all the mandatory points, strictly adhere to them and … it is better to hire professionals, otherwise you may get nothing. Landingham is capable of attracting the most visitors, delivering high conversion rates from advertising businesses. However, if you approach the case without the proper experience, then it is almost guaranteed to fail. A landing page motivates its customers to take the necessary action, but it requires some knowledge, skills and experience to build it properly.

The target page is accessible, comfortable and easy to understand!

Since most of the landings run ads on Google, Yandex, campaign on social networks, it is from this site that the result of advertising will depend, whether he orders a service / product or not. This is why it’s important to remember that a landing page should be accessible to every visitor. It should lightly boot and look good on your computer, tablet and smartphone. It will allow to expand the base of clients and to include in it lovers of “technical beauty”. Professional companies that offer Landing Creation services carry out a wealth of operations. Yes, we first create a site idea, agree with the customer, discuss the main goals and objectives, then develop a logo and preliminary design (contractors create 3-5 options to choose from.)

Then the professionals begin their work:

  • designing the page directly;
  • then the design approval is made with the client;
  • then the layout and programming stages, the specialists immediately connect the features that Landingham should include;
  • is filled with textual information;
  • testing the page;
  • followed by the domain registration step, purchase of personal hosting;
  • Paige registers with search engines;
  • then the client is trained to work with the site, hosting and functionality.

The process is complicated, so we recommend that you contact a professional at the Bast Web Studio for effective completion will give you the perfect Landings!