Setting up Google Shopping

Google Shopping: A Tool to Boost Your Sales

Google Shopping is a powerful tool for online stores that helps increase sales through product advertising. Displaying your products in Google’s search engine and advertising network allows potential customers to quickly find the items they need, compare prices, and make purchases. Proper Google Shopping setup is a key factor for success for any business selling products online.

What is Google Shopping?

Google Shopping (also known as Google Shop or Google Product Ads) is a specific type of product advertisement that displays your items in Google search results with images, prices, descriptions, and links to the product pages on your website. It’s an effective way to grab the attention of customers who are ready to make a purchase.

Why Use Google Shopping?

Google Shopping offers several important advantages for businesses:

1. Direct access to your target audience. Product ads are shown to users actively searching for products.
2. Increased sales. Potential customers see your offers directly in the search results.
3. Visual appeal. Ads with product images and clear pricing attract more attention.
4. Improved conversion rates. Product ads attract more ready-to-buy customers.

Google Shopping Product Ad Setup

To effectively use Google Shopping, it’s essential to properly configure the advertising campaign. We offer professional services for setting up product ads for online stores.

What Does Google Shopping Setup Include?

1. Creating a Google Merchant Center account. This is the primary platform for uploading product data.
2. Preparing the product feed. We create a detailed file containing information about your products: names, prices, images, categories, and other parameters.
3. Linking Google Merchant Center with Google Ads. This enables the launch of advertising campaigns with product ads.
4. Configuring product ads. We create ads considering keywords, targeting, and budget.
5. Campaign optimization. We continuously monitor ad performance and make adjustments to improve results.

Order Product Ad Setup

If you’re looking for a way to increase sales and attract more customers, ordering Google Shopping setup is the best choice. Our specialists will help you create an effective advertising campaign that delivers results.

Benefits of Working With Us

• Experience. We have years of experience setting up product ads in Google Shopping.
• Personalized approach. All configurations are tailored to your goals and needs.
• Transparency. You will always know how your budget is being spent.
• Results-oriented. We ensure increased sales and improved visibility of your store in search engines.

Google Shopping Setup for Online Stores

Google Shopping is ideal for online stores that want to stand out among competitors and attract more buyers. We’ll help you integrate your store with Google Merchant Center, configure your product feed, and launch an effective advertising campaign.

How to Order Product Ad Setup?

To order Google Shopping product ad setup, contact us. We’ll provide a consultation, analyze your business, and propose the best strategy for promoting your products.

Don’t miss the opportunity to boost your sales. Order Google Shopping setup today, and your products will appear at the top of search results, attracting the attention of your target audience.

Order a turnkey Google Shopping setup

About a year ago, a new service GoogleShopping began to work in our country, that is, Google Shopping. This service works as a visual advertisement of goods on the Google website, which is also called a “product campaign.” Effective customization of turnkey Google Shopping can be ordered in our web studio Bast.

How Google Shopping is useful for the seller

This service has many benefits for both the seller and the buyer. A Shopping ad isn’t just text. It also contains a photo of the product, its name, price, store name and other information useful to the buyer. These facts allow a potential buyer to clearly form an idea of the product even before he clicks on the link leading to the store’s website.

Considering the above, the following advantages of Google Shopping for the seller can be highlighted:

• the product stands out in the search (this requires a high-quality photo);
• products are in the TOP;
• traffic and sales are growing;
• large coverage of the target audience;
• the service only advertises products that are in stock;
• the platform advertises both new and used products;
• cost per click is lower than regular Adwords ads;
• the ad is accompanied by an image, price, name – this allows the buyer to instantly understand whether such a product is suitable for him;
• increase in sales;
• the sales service automatically updates the data when it changes on the site (this applies to price, availability, size, color, etc.).

Turnkey Google Shopping setup

If GoogleShopping is configured correctly, you can receive dozens of additional orders per day (or even more).

Who is the Google Shopping format for

GoogleShopping Service – Ideal for:

1. Sellers from highly competitive niches with high CPC. A potential buyer will immediately see the price – if it is not suitable for him, he will not follow the link.
2. Retailers who want to showcase the diversity of their assortment. The service can submit several items of goods at once.
3. Online stores that offer products at low prices. When comparing the same product from several sellers, the buyer will definitely choose the store where the product will be sold cheaper.

GoogleShopping may not be suitable for selling complex products, the acquisition of which requires expert advice or careful immersion in its characteristics.

Which products are not suitable for selling through Google Shopping

The new site won’t sell:

• transport tickets;
• tickets for entertainment events such as shows and concerts;
• real estate;
• currency and other financial products;
• Vehicle with sail or motor traction;
• product subscriptions;
• services;
• digital gadgets that require additional software to run.

How do I create a Shopping campaign?

For your product to sell on GoogleShopping, you need to use the MerchantCenter. This is where information feeds are created, from which ads will be created in the future. Once the feeds are generated, MerchantCenter can be integrated into Ads and set up your campaign as usual. Briefly, you can formulate the following stages of setting up GoogleShopping:

1. Register on the MerchantCenter platform.
2. Create feeds.
3. Creating a Shopping company in Ads.
4. Optimizing your Shopping campaign.

Google Shopping is a new direction in the development of Internet marketing. As practice shows, many online stores intend to invest in this service, since it really gives high results and allows you to significantly increase sales, and therefore income.