Complex site audit

Comprehensive site audit services - full analysis of turnkey sites

The result of the site determines its traffic. But to increase it, or at least stay at the same level, you need a permanent site audit. In short, this is a complex of services that check the site for compliance with the technical, information state and content, that is, an audit for the Internet portal. Its main areas: technical (non-hardware) compliance with the requirements of search engines, as well as attractiveness for users (SEO).

Order an audit of the site and its essence

This check is assigned to identify problems in the algorithmic and software. In particular, the technical site audit implies the following:

• analysis of page load speed;
• search for problems in the layout of the ordered site, as well as server settings;
• search and analysis of possible errors in portal navigation;
• quality of loading and display of graphic elements.

Moreover, this list is not final, and may include more than 20 analytical studies. Simply put, by conducting site audit, analysts get a lot of data about the effectiveness of their work, "problem areas", and ways to improve performance.

Order a comprehensive turnkey website audit

Even with indexing in all search engines, as well as an ideal "technical" setting, the core of any site is its content. Site audit internal provides for the formation and configuration of the semantic core, the uniqueness of texts and graphic content, the filling of keywords and their entry. Also, during the seo site audits, an assessment and "redevelopment" of the structure of the pages, their connection. Simply put, experts analyze and evaluate how the pages are arranged, whether it is convenient to use the site to users, and so on. Often due to uncoordinated work, users refuse to use the portal services. To prevent this from happening, an assessment is made of the "comfort" of the work. This procedure is more commonly known as "usability." Without going into the specifications and definitions, let's outline a simple and clear conclusion: seo site audit is responsible for the internal work of the portal, after the user has downloaded his page.

The conclusion on marketing audit of a site

As final words I would like to give an illustrative example of the result of such an audit. At the end of October 2012 the attendance of the site ain.ua was no more than 17 thousand visits per month. Due to the audit and implementation of recommendations (changed the design, "pulled up" the level of comfort and improved the quality of filling), for 3 years attendance has grown significantly - up to 23 thousand per week (86 thousand per month). It is worth adding that today both online and offline ways of site audit are available, that is, to reveal the obvious problems with the portal is not difficult. Therefore, the relevance of such an audit is not necessary, but necessary for the constant development of the portal, its efficiency and attendance.