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Promotion of one-page sites in search engines
First of all, let’s start with the fact that we define what a one-page site or also referred to as a business card site. Unlike the usual Internet portal, this resource has no links to other pages, only to its location within itself, i.e. move up / down the page. The purpose of this created site is enlightenment, i.e. answer the specific question asked, or offer specific services or goods (construction, repair, technical, etc.). However, to obtain a result from such a means of disseminating information, constant promotion of a one-page website is required. What is required for this, and what results to expect, we will tell in this article.
What influences the attendance of a one-page site?
The most classic mistake – brute force keywords. In an attempt to be the first result among the search engine responses, many sites have a huge semantic core. As a result, the search engine provides a link to the site somewhere on the 30th page, because it considers the resource recalled. Another influential factor is content (text and graphics). The problem is that trying to give a more specific answer, you get a large text that is not interesting to the visitor. Moreover, low-quality graphics repels more than 70% of visitors.
Promotion of one-page sites in search engines
The third factor is too “long” one-page site. On average, 30% of the one-page site is too long. Due to the fact that the series of photos and graphic content is too large, visitors are not interested in “flipping” the site further.
Ways to increase attendance
In many ways, the promotion of a one-page site begins with the correction of those errors that were mentioned above. But fixing them is not enough. There are several approaches to solving the problem of low traffic. The first option: an audit of the site. Checking the resource for its internal and external work will allow you to more clearly identify the “place” where the problem is in attendance. For example, a significant hindrance during site promotion may not be content and graphics, but a banal search engine optimization. Therefore, if correcting the typical errors, there is no result – the site’s audit is urgently needed.
The second option is to use short video files instead of graphics. This approach will give an influx of visitors not only through a search engine, but also from other sources. The third way is to use live photos. Most sites use a photo or a fill in the background. Live animation, or a recurring video will be a great solution to promote a simple one-page site. The fourth solution is to try to lay out the minimum amount of textual information. The essence of the “focus” is to call the visitor to communicate or correspondence, i.e. achieving a direct result.
Conclusion
Promoting a one-page site, it is worth remembering – the portal of one page gains the number of users for a long time. On average, this process takes from 2 to 3 months. Therefore, you should not expect quick results, and constantly conduct an independent audit of the site on its attractiveness to users.
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